How Product owner orders the Product Backlog items?
Ordering is up to the Product Owner. I recommend ROI (Return on Investment, considering expected return vs. the cost to produce) but other options (Time to market, Learning, Risk) could be other factors. Prioritization is different than ordering. The Product Backlog is ordered. Prioritization might be used to identify a subset of features to focus on for ordering. [NOTE: be careful not to confuse ordering and prioritization]
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