How would you design a process to handle product ideas from stakeholders and other members of the organization?
Actively involving stakeholders and members of the general organization in the product discovery process is a sound approach. People like to have a purpose in life and be a part of something larger than themselves. So, providing a possibility to contribute to everyone without regard for their position in the organization will make working as a PO easier.
A process for this level of inclusion doesn’t require fancy technology. A simple, shared spreadsheet or form is enough to kick-start it. An initial template to suggest new product features could comprise questions that address the why, the what, and the for whom. It could handle the tactical or strategic nature of the suggestion, a possible time-frame, or an estimate of the expected return on investment.
Most importantly, designing the process should be kept agile: start with a simple solution, then improve it once the first experience has been made.
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