How do you use user research in the product discovery process?
User research should be a continuous, regular exercise in any product-driven organization. It’s a vital part of the agile build-measure-learn cycle.
Practically, this means that communicating with UX designers and researchers becomes an integral part of the work of the PO and the entire Scrum Team. Also, customer feedback is continuously gathered by running frequent user interviews, A/B testing, focus groups, heatmaps, contextual enquiries and surveys.
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